Jensen Beach Golf Club
I rebranded a local golf club to reflect a modern, minimalist style inspired by high-end golf brands. The refreshed logo preserves the original pineapple element, a playful nod to both the sport and the club’s personality, while incorporating clean lines and balanced typography. The design captures the coastal elegance of Jensen Beach, its upscale community, and its vibrant golfing culture, creating a brand identity that feels both timeless and contemporary. Jensen Beach Golf Club offers a challenging 18-hole course set against the beautiful backdrop of Florida’s Treasure Coast. Please note, this site is not affiliated with Jensen Beach Golf Club. For official information, visit their official website.
*This website is an independent project and is not affiliated with, sponsored by, or endorsed by Jensen Beach Golf Club.
Role Graphic Designer, Rebrand
Digital | Social Media
Created engaging social media posts and short-form video content, including Instagram Reels, Facebook stories, and LinkedIn assets, to support campaigns and boost audience engagement. Designed visuals in Canva, Adobe Illustrator, and Premiere Pro to align with brand guidelines while incorporating current trends in motion graphics, typography, and color to create scroll-stopping content. Collaborated with marketing teams to develop concepts, write captions, and edit videos for maximum reach and retention. Several posts achieved above-average engagement rates, helping increase visibility and strengthen brand presence across platforms.
Assets Social Media
Designed a custom packaging pattern and business card that aligned with the client’s brand identity and visual style. Developed concepts through research and sketching, then refined them in Adobe Illustrator, InDesign, and Photoshop to ensure precision and print readiness. Selected typography, colors, and layout to convey a modern and cohesive aesthetic. Prepared final files with correct bleeds, color profiles, and production specifications, ensuring flawless results in both digital proofs and physical print.
Assets: Business Card and Packaging
Branding | Guidelines
Rebranded the Jensen Beach Golf Club logo to reflect a modern, minimalist style inspired by luxury golf brands. Using Adobe Illustrator, I created custom pineapple and golf club elements, making design edits to ensure originality and avoid copyright concerns. I retained the pineapple from the original logo as a playful nod to both golfers (“swingers”) and the club’s existing personality.
The updated design blends clean lines, balanced typography, and a refined color palette to capture the upscale, coastal character of Jensen Beach while celebrating the area’s golfing culture. Research included analyzing high-end golf brand aesthetics on Google and Pinterest to inform design direction, resulting in a fresh, contemporary mark that feels both timeless and locally inspired.
Assets Brand Guidelines
New Logo
