PROBLEM
The challenge was to brand a natural drink infused with probiotics that resonates with the unique identity and culture of a specific U.S. state, creating a connection that feels authentic and appealing to local consumers
SOLUTION
Developed a branding strategy that highlighted the drink's natural ingredients and probiotic benefits while incorporating elements of the state's culture and identity, creating a cohesive and relatable brand that appeals to local consumers.
FLORIDA
Hello Beautiful
Designed a Florida soda can that captures the essence of the Sunshine State with a modern, fun, and minimal aesthetic. The sleek design features vibrant colors and clean lines, with a stylized palm tree as the focal point to represent Florida's iconic landscape. The inclusion of probiotics is subtly highlighted, ensuring the health benefits are clear without overwhelming the playful design. This approach creates a refreshing and approachable look that resonates with both locals and visitors alike.
