Stanley Black & Decker
As a lead designer under the Creative Director for the Global Supply Chain Planning team, I was responsible for crafting a cohesive visual experience for a high-profile, three-day conference called Elevate Together attended by 250 company leaders, including the CEO and Vice President. My role involved designing a wide array of graphics for both print and digital media, ensuring that all signage and promotional materials aligned with the event's theme and objectives.
Role Graphic Designer, Stanley Black & Decker Creative
Event Elevate Together
Planning Stanley Black & Decker Communications, Stanley Black & Decker Global Supply Chain Strategy, Sundowner International Corporation
Creative Branding, Graphic Design, Motion
Photography, Videography Aidan Lynch
Fabrication Openworks, Baltimore,
XYZ display
Digital | Totems and PowerPoints
For the three-day Stanley Black & Decker conference, I designed digital screen content for six displays in the front lobby and culture corner, consisting of over 200 slides that rotated throughout the entire 3 days. I had to curate content for each day of the conference and navigate different themes for each event. My work supported event messaging and created a cohesive, engaging visual experience across all touchpoints.
Assets 6 Digital Totem Screen, PowerPoint Presentations
Event Elevate Together
Powerpoints
I designed over 500+ PowerPoint slides under the creative Manger for executive presentations, other departments, and internal and external communications; turning complex communications into enhanced visuals and simplified understanding.
Assets PowerPoint Presentations
Event Elevate Together
Print | Event Graphics
I’ve designed a full range of print materials for Elevate Together, including event banners, flyers, brochures, tickets, and informational pamphlets. Each piece was created to reflect the brand’s mission, connect with the community, and communicate key messages clearly. From initial concept to final print production, the team and I ensured every design was impactful, polished, and aligned with the organization’s goals.
Assets: Tickets, Roll-Up Banners, Table Signs, and More.
Event Elevate Together
Roll-Up Banners & Name Tags
The team and I designed roll-up banners and name tags that maintained brand consistency and added a professional touch to events.
Assets: Roll-Up Banners, Name Tags.
Event Elevate Together
Burst Walls
Our team designed and installed multiple roll-up banners for the three-day conference, rotating burst wall displays daily to introduce fresh visual elements and enhance the overall event experience
Assets: Burst Walls
Event Elevate Together
Culture Corner
In addition to all the event responsibilities, I spearheaded the creative direction for a dedicated section of the event venue called the Culture Corner. This interactive space was designed to engage leaders with our merchandise and offerings, providing an immersive experience that highlighted our brand's innovation and capabilities. The Burst Wall below showcases the main graphic wall I researched, designed, and set up at the event. I incorporated elements from the event's themes while staying on brand with the SBD guidelines.
Assets Burst Walls, Graphic Display, and More.
Event Stanley Black and Decker
Stacked Cubes
Building on my design direction, I chose to create stacked cubes (2 sets of 5 blocks stacked) design that showcased and highlighted the leaders at the conference and our company's initiatives. I meticulously crafted each design to achieve a cohesive cube effect for the event. Below is an example of some of the designs on the cubes that I created.
Assets Stacked Cubes
Event Elevate Together
Door Panels
As a graphic designer on the creative team, I helped execute a graphic signage project that highlighted some of our brands at Stanley Black & Decker, such as Craftsman, DeWalt, Stanley Engineered Fastening, and Tucker. I incorporated the logos of each brand along with the Elevate Together arrow to align with the theme, engage our audience, and draw them into the event
Assets: Door Panel Graphic Banners
Event Elevate Together
