Stanley Black and Decker
Elevate Together
2025
Graphic Designer,
Stanley Black and Decker Planning Team
As a lead designer under the Creative Director for the Global Supply Chain Planning team, I was responsible for crafting a cohesive visual experience for a high-profile, three-day conference attended by 250 company leaders, including the CEO and Vice President. My role involved designing a wide array of graphics for both print and digital media, ensuring that all signage and promotional materials aligned with the event's theme and objectives.
Event Designs
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Designed this ticket for leaders to redeem merchandise and gifts at our culture corner, incorporating theme elements.
Merch Ticket
Collaborated on designs created by the Creative Director and assisted in setting up the displays for the event.
Centerpieces
I designed this banner as part of the graphic wall display, making a bold statement to highlight the event's theme and incorporate SBD colors.
Pop-Up Banner
Designed a vibrant wall display for our culture corner using Illustrator. Focused on showcasing our people and incorporating key elements from the event.
Graphic Display
Door Panels
As a graphic designer on the creative team, I helped execute a graphic signage project that highlighted some of our brands at Stanley Black & Decker, such as Craftsman, DeWalt, Stanley Engineered Fastening, and Tucker. I incorporated the logos of each brand along with the Elevate Together arrow to align with the theme, engage our audience, and draw them into the event.
CULTURE CORNER
Graphic Designer & Creative Direction
In addition to all the event responsibilities, I spearheaded the creative direction for a dedicated section of the event venue called the Culture Corner. This interactive space was designed to engage leaders with our merchandise and offerings, providing an immersive experience that highlighted our brand's innovation and capabilities.
My work included conceptualizing and executing the graphics, displays, and signage for this area. In the image on the right you can see the display that I executed with the creative director for this dedicated section.
Software utilized: Adobe Illustrator
Culture Corner
Graphic Designer & Creative Direction
Building on my design direction, I chose to create a stacked cube design that showcased and highlighted the leaders at the conference and our company's initiatives. I meticulously crafted each design to achieve a cohesive cube effect for the event.
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More Cube Designs
Leadership Development Cubes Design
Leadership Development Cube Design
Improving Our Safety Culture Cube Design
Improving Our Safety Culture Cube Design
Improving Our Safety Culture Cube Design
Improving Our Safety Culture Cube Design
Cornerstone Awards
Cube Design
Cornerstone Awards Cube Design
Digital Screens
Graphic Designer, Digital Content,
Pre-Function Lobby
For the three-day conference, I created digital content for six screens, designing over 200+ slides to enhance the event's themes and objectives.I ensured the content aligned with the agenda and effectively communicated information, delivering a cohesive and impactful presentation across all screens.
On the right you can see some of the designs I created for the event.
Powerpoint Designs
Graphic Designer, Microsoft Powerpoint
I collaborated closely with the creative director to design over 250 PowerPoint slides, effectively engaging stakeholders throughout the process. My role involved understanding the specific needs and preferences of each stakeholder, ensuring that the designs aligned with their vision and objectives.
MORE DESIGNS
Credits
Planning:
Stanley Black & Decker Communications
Stanley Black & Decker Global Supply Chain Strategy
Sundowner International Corporation
Creative:
Branding, Graphic Design, Motion Graphics :Stanley Black & Decker Creative
Photography, Videography : Aidan Lynch
Fabrication : Openworks, Baltimore, XYZ display
More Projects
